ABOUT US
FUN. UNIQUE. EXPRESSIVE. EMPOWERING. Beauty, the way it's supposed to be!
The Beauty Lab X is where we celebrate your unique radiance and individuality. This business was started by a simple idea: to create cosmetics that represent bold, soft and versatile women! Another reason? To create cruelty free and safe cosmetics while still delivering glam!
The Beauty Lab X is all about accessorizing, feeling and looking good at an affordable, realistic price, while being mindful of health and wellness. Beauty without the grimy chemicals, we like to say. Our goal is for YOU to feel an enhancement in your confidence with our products!
The Story of the Owner: Beauty with a Purpose
Shay has had a lifelong passion for makeup and art. She spent years learning and practicing makeup long before she jumped into the beauty industry for a career. Shay not only enjoyed the beautiful outcome of creating makeup looks on clients, she was also fascinated by the many cosmetic products she loved to use! That eventually led her down an exciting road of researching and learning to create cosmetics of her own.
After overcoming a 3 year battle with health challenges of her own, she not only felt even more empathetic to those who face health issues, but she became more educated and conscious about the importance of using safe beauty products. She was determined to create a cruelty free beauty product line that is fragrance free, inclusive and glamorous!
Our Mission: Empowering and Expressing
The Beauty Lab X is building a strong community where you get to be unapologetically you. The lip shades were created with all diverse skin tones in mind. Our goal is that you can wear shades that reflect your personality, your style and your inner self. With every swipe of lip gloss, we want you to feel the fun, the joy of self expression, the thrill of being unique and the power of being a woman. You are the artist of your own masterpiece! Let’s redefine beauty, by making it fun, unique, expressive and empowering!